Site maintenance, like proper diet and exercise, have both short and long term benefits. Keeping your site’s content up-to-date is important, but so is making sure that your site is backed-up in the unlikely event your webhost’s server crashes and their “redundant” backups are corrupted (trust us, it happens!) or your site gets hacked.
The Problem With Not Properly Maintaining Your Website
Not keeping your site up-to-date not only means that your content gets stale, it may also mean that your links are broken, images have disappeared, your information is out of date, and your search engine rankings have tumbled.
Do you stay on top of renewals with your registrar and webhost? If you’ve changed your email address or somehow missed the notice, your domain could expire resulting in your site suddenly disappearing. Even worse, someone might snap up your domain name!
Using blogging software or a content management system for your website (WordPress, Joomla, Drupal, etc.)? The developers of these wonderful programs that create Web 2.0 websites periodically release updates. As do the developers of plugins. More often than not, in addition to bug fixes and upgrades, it’s because a hacker has figured out how to exploit a backdoor into your website. This can result in hours, if not days, of working to restore your site.
These are the major problems and issues that must be addressed on a regular basis. Think about not brushing your teeth, eating right, or getting regular exercise. Sooner or later, it’s going to come back to haunt you.
Does Maintaining Your Own Website Save You Money?
Some feel they can maintain and update their own website. As with anything, some folks can do an adequate job. Most, however, try but don’t (or can’t) keep their site properly maintained, or feel that their time is better spent earning a living. Unless you’ve got the knowledge and expertise deal with all aspects of website maintenance, being a do-it-yourselfer probably won’t save you money and could cost you more than you’d ever expect– whether its from loss of business from a poorly maintained site, or because of a disaster.
Fixing Is Costlier Than Maintaining
If not properly maintained your site’s functionality can become compromised. Whether from failing to keep the site up-to-date, or from a loss of the site due to a crash or to hackers, your repair bill is likely to be much more costly than properly maintaining your site.
Saving You Money and Time
By hiring an experienced web designer to update and maintain your site, you’ll be saving money. Hiring Hermann Communications for keeping your website up-to-date and running smoothly will allow you to maximize your investment in your business.
Contact Us Today
If you’re interested in a maintenance contract for your web site, contact us to learn how you can have a professional web designer keep your site in proper working order. It’s really not as expensive as you may think!